The brand lacked a clear and consistent visual identity. Its logo was generic, the color palette failed to reflect its values, and the digital experience was confusing for users. This weakened the perception of quality, reduced trust, and limited the brand’s reach in a competitive market.
A solid brand identity was developed to reflect the company’s values and personality. A distinctive logo was designed, along with a cohesive color palette and versatile typography. In addition, a user-friendly website interface was created with clear navigation and a responsive design to enhance interaction on mobile devices. The result was a more recognizable, trustworthy, and appealing brand for its target audience.
